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Bill-Cert for payment
A growth opportunity for the payment market
Millions of people today around the world are using smart cards for debit and credit payments. Increasing card usage and providing innovative services for our cardholders is a constant objective for us. Catching a share of the cash market, the largest in terms of number of transactions, is one of our major goals.
The battle for cash transactions
Contactless payment applications are now a real new trend to address low-value payments where speed and convenience are key factors of the user’s experience: fast food chains, movie theaters, vending machines, stadiums, etc: These are spending domains where cash dominated historically
The benefits of card based transactions include:
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Higher revenue - transaction frequency increased by 33 to 52% per account and overall spending increased by 28 to 42% per account*
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High reliability - reduced risk of mechanical breakdown and limited opportunities for possible acts of vandalism
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